Xtreme Bands

ABOUT THE BRAND:

Xtreme Bands is an amazing high quality resistance bands company primarily sold on Amazon. Xtreme Bands’ previous branding was mostly directed to an audience that was gym and fitness savvy neglecting the home workout-ers and the new-to-fitness audience. With my help we pivoted the brand to be more inclusive of people of all fitness levels. We changed the Xtreme Bands’ tone of “Xtreme Fitness!” to “Xtreme…Quality, Self-Care, Value, & Quality”.

ROLE: Creative Direction, Design