CREATIVE DIRECTOR • BRAND STRATEGIST • MARKETING LEADER
LYNDSEY COOKE
I build brands that LOOK GOOD — and WORK HARD.
20 YEARS • HANDS-ON
Creative leadership with a business mindset. I turn complex ideas into clear brands, campaigns, digital experiences, and systems that help teams move faster and businesses grow.
30+
PRODUCT INITIATIVES
Launched
15+
BRANDS
Led creative teams
3→12
BRAND PORTFOLIO
Supported rapid e-commerce growth
5
CREATIVE TEAMS
Led designers & marketing talent
WHAT I BRING TO THE TABLE
BRAND + CREATIVE
Brand strategy, visual identity, storytelling, campaigns, packaging, UX/UI and digital experiences.
SYSTEMS + OPERATIONS
Scalable workflows, creative standards, production systems, process improvement and cross-functional alignment.
GROWTH + E-COMMERCE
Amazon and e-commerce creative, product marketing, paid media, content strategy and customer journeys.
LEADERSHIP + COLLABORATION
Team development, stakeholder communication and the ability to move from big-picture strategy to hands-on execution.
Where brand, creativity, technology, and business meet. Strategic enough to see the bigger picture. Hands-on enough to make it happen.
ABOUT ME.
With years of experience in the creative industry, I have honed my skills as a Creative Director with a passion for branding, marketing, and graphic design. My journey through the world of design and creativity has been marked by innovation and excellence. My roles have been varied in many companies, from small to large, encompassing art direction to web design, illustration to social media marketing, and more. My favorite challenges involve turning obscure ideas into captivating visuals and compelling narratives. As a Creative Director, my focus is on comprehensive marketing strategies that elevate brand awareness and fuel business growth. Collaborating with creative teams, sales, and clients is my favorite part of the creative process.
Beyond the Design Studio.
Outside of my professional life, my roots are firmly grounded at the beautiful Jersey shore, I try to spend the majority of my free time near the water no matter the season. Some of my hobbies include camping, snowmobiling, boating (anything on the water), and tackling DIY home improvement projects on the weekends.
PARTNERS
TESTIMONIALS
“Lyndsey has gone above and beyond for both projects she has worked on for me so far-my business logo and business card design. I look forward to every meeting I have with her, as I can tell she is truly invested in me and my visions. Even virtually, her energy and commitment stays consistently at 110%. She is detail oriented, professional, extremely talented, and clearly enthused by her craft. I look forward to working with her again and I recommend her to anyone needing that special touch for their projects!”
— JULE LANE, JULE LANE YOGA
“Lyndsey has made all my visions come to life and she does it so effortlessly!! Since I first was referred to Lyndsey, she’s now helped me with countless projects at this point. Whether it is a design for my company or a personal graphic idea that I have I’m always excited to see what she will come up with next! Highly recommended and she’s just a good person to have on your team especially in today’s world.”
— GREG WILKENS, LINK PICS
“I had the pleasure of working directly and indirectly with Lyndsey throughout much of my tenure at Cosmetic Essence Innovations. I can highly recommend her as someone with not only superb technical skill when it comes to graphic design, but also a creative capability to match. I could always count on her to put in the extra hours when projects required tight timelines while maintaining a high standard for the quality of her work. She was a valued member of the CEI Sales & Marketing Team.”
— PETER MARTIN, COSMETIC ESSENCE INNOVATIONS
“I have had the pleasure of working with Lyndsey for 6 years. Lyndsey is extremely articulate and professional. She has an unmatched ability to creatively market products through the web as well as through printed distribution materials for marketing campaigns. If that is not enough for you just add website design, market research and growth analysis to her resume! She was always ready to embrace change. It would be a pleasure to work with her again. ”
— DENNIS GALLAGHER, VOYANT BEAUTY